Fachverband Medienproduktion e.V.drupa
Media Production Daysdeutsch

„Highlight-Guide“

The special format “Highlight Guide” at PRINT & DIGITAL CONVENTION stands for the presentation of best practice and creative applications. Exhibitors and partners have the opportunity to show their product highlights in action.
There are various scenarios to choose from that showcase print technology, software applications, finishing highlights, cross-media and marketing measures for brands and products in the context of a campaign. The project implementations are embedded in real brand demonstrations and a showcase of all communication elements, some of which are produced live at the trade fair.

Project 1: Sweet Honey - The mysterious world of bees

The task of the highlight project is to stage the beekeeper's gold perfectly. Not only was a perfect honey jar (honeycomb shape) used for this purpose, but special packaging and a special label were also developed and printed.

The honey packaging designed by Julia König, Senior Designer in KURZ Design Management, sends consumers on a visual journey into a beehive. Opening the outer packaging reveals the mysterious world of bees. They crawl on stylized honeycombs and process the honey, which is revealed through holes in the label. The individually printed bees on each pack serve as a decorative element and also as a security feature thanks to the link with ValiGate®. Unusual tactile effects such as fine dots and different types of paper give the Sweet Honey design a unique character.

Project partners:


Project components
Label for honey jar
Packaging (cardboard box)

Project 2: personalized notepad

The individualized notepad will be produced live and in color at PRINT & DIGITAL CONVENTION.



Project partners:

Canon imagePRESS V1000

We are still looking for a paper partner for the project and possibly other ideas.

Project 3: Book production and book promotion for market launch

The author Stefan Klomann has written the children's (pre-)reading novel “Jonas und das Schlangobustel”. The book is for children between the ages of 8 and 12 and for parents who enjoy reading aloud.
Book format: 17 x 24 cm, Hardcover
Length: approx. 300 pages (including approx. 40 pages of color illustrations)
The manuscript is currently in typesetting/layout. The PDC experts will help with the market launch to show what is possible for a first-time author in book production and promotion.

Project partners for the book:




The following print products are also being developed for the book promotion:



The book project is not only a highlight project of the PRINT & DIGITAL CONVENTION, but a book project that will be transferred to real production after the PDC. The PDC and the associated partners are, so to speak, “midwives” for this extraordinary children's book project.

Project 4: WE.LOVE.PRINT - Music-SetCard


Printed. Embossed. And suddenly you listen.
For the new music project of the WE.LOVE.PRINT initiative, print and sound merge into a multi-sensory experience: two iconic objects - a rock guitar and a microphone - become the carriers of a new message. Printed on high-quality material, finished in shape and equipped with an intelligent NFC chip from NFC21, they combine haptics with sound, material with emotion.
What looks like a design object at first glance turns out to be a door opener to an exciting audio world when scanned: two individual playlists that make it possible to experience the repositioning of print through music. Developed with AI. Composed for the industry.
The soundtrack of relevance.
The guitar stands for energy, attitude, creativity. The microphone for expression, voice, resonance.
Both motifs are more than just symbols - they are real statements.
Because print doesn't just want to be seen, it also wants to be heard.
This interactive SetCard shows what happens when print is not thought of as an opponent of digitalization, but as an amplifying channel - as a stage that appeals to other senses and opens up new spaces.
Project partners:


Project 5: PDC-Convention-Guide

The PRINT & DIGITAL CONVENTION diary has been appreciated by visitors to the congress trade fair for years and is produced by different sponsors every year.
In addition to the congress program, the diary offers a wealth of information about the event and is therefore in daily use at the event.
Project partners:



Project 6: WE.LOVE.PRINT-T-Shirt campaign

Colorful shirts with individual motifs are printed on site for the WE.LOVE.PRINT industry initiative.

Project partners:
Further ideas for the project are very welcome.