Fachverband Medienproduktion e.V.drupa
Media Production Daysdeutsch

Programme for day 2 - 23 June 2022


FORUM STADTHALLE (Panel-Lectures)

SLOT 1 – VALUE ADDED PRINTING
SLOT 2 – MARKETING AUTOMATION & PROGRAMMATIC PRINTING
SLOT 3 – SUSTAINABLE MEDIA PRODUCTION


FORUM STADTHALLE (Panel-Vorträge)

10.00 – 10.30 a.m.

IT security in an environment of constantly growing attacksdeutsch

Today more than ever, media service providers are moving in the digital space. Entire business areas require a functioning IT infrastructure.
The security of information is therefore a top priority alongside function. How can I position my company well in this area?
What options exist as proof to my clients?
Prof. Ulf Glende, CEO GLENDE.CONSULTING GmbH & Co. KG
Presenter information


11.30 – 12.00 a.m.

"Customized workflow automation"
How much automation do I need anyway? deutsch

Learn what is meant by customized automation and how agile management can help any company automate without reducing liquidity.
Dirk Simanek will also show you how to deal with Adobe's discontinuation of support for Type 1 PostScript fonts.
Each participant will receive a printed booklet on this topic and 2 licenses Extensis Connect will be raffled.
Dirk Simanek, Geschäftsführer/CTO ARTOPTION GmbH
Presenter information


12.00 - 13.00 p.m. - lunch break

13.00 - 13.30 p.m.

Transformation through communicationdeutsch

Transformation of the print industry, transformation of communication forms and channels, Transforming employee expectations, ...
Transformation is always and never ends.
Communication is a central key here:
In order to gain personal experience with 1:n communication, an individual examination is absolutely necessary. Managers become (only in this way) reflected users of digital 1:n communication channels whose mechanisms they understand.
Christian Kaiser, Head of Diversity & Transformation DATEV eG
Presenter information


14.30 - 15.00 p.m.

How DIGILOG do you communicate?deutsch

First results on the DIGILOG survey in cooperation with the student group of the Stuttgart Media University.
Communication and advertising have always taken place analog (printed) and for many years now, of course, increasingly digital (online).
Typically, it is a mix of digital and analog communication (DIGITAL + ANALOG = DIGILOG), which can vary greatly depending on the user.
The aim of this survey is to provide a snapshot of current findings on this mix, sorted by the age of the participating users.
Rüdiger Maaß, CEO, Fachverband Medienproduktion e.V.
Michael Adloff, CEO, Theissen Medien Gruppe GmbH, Monheim, Rhein
Student group of the Hochschule der Medien
Presenter information Rüdiger Maaß
Presenter information Michael Adloff


SLOT 1 – VALUE ADDED PRINTING

10.00 – 10.30 a.m.

Simple, digital, NFC - how the use of near field communication enhances the customer experiencedeutsch

NFC technology offers many opportunities to make your business and your products more digital, more resource-efficient, and thus more sustainable and attractive - for example, for trade show appearances, inventories, or advertising and marketing measures. Because with NFC, a lot of information can be retrieved quickly and easily via scan and the technology can thus be used in many areas of your own company: simply, conveniently, efficiently and sustainably.
Werner Gaulke, Technical Managing Director, NFC21 GmbH
Presenter information


11.30 – 12.00 a.m.

Optimally connected - Industry 4.0 in print finishing deutsch

The topic of Industry 4.0 is everywhere, changing approaches and processes and not even stopping at printed products. Digitization often creates challenges for companies, but it also creates numerous opportunities - and these must be used.
Especially in the printing branch, Industry 4.0 does not simply mean digitization. Networking the entire process chain, from prepress and printing to finishing and logistics, is already possible today. In this presentation, André Röder will explain the possibilities of Industry 4.0 and the Internet of things (IoT) in print finishing based on the example of the Duplo DocuCutter series.
André Röder, Marketing manager / General manager Ing. Fritz Schroeder GmbH & Co. KG
Presenter information


12.00 - 13.00 p.m. - lunch break

13.00 - 13.30 p.m.

Beyond added value. Print in the context of marketing automation and individualized customer journey for digital and video deutsch

Marketing automation and a data-driven, digital and individualized customer approach are key factors in a successful sales and marketing strategy. The Customer Journey, as the customer & sales cycle, sets the tone.
Print as a touchpoint in this journey and embedded in personalized digital and video campaigns and/or in the packaging market definitely has opportunities here.
What role does print play in this constellation? And where does print best play to its strengths?
With intelligent repositioning and a technology-driven approach, print is finding new strength without the dust of yesterday!
Christoph Grunicke, Business Development Channel Manager, XMPie Ltd., A Xerox Company
Presenter information


14.30 - 15.00 p.m.

Refinement from KURZ - sustainably good! deutsch

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In his presentation, Christophe Dujardin will show how product innovation and further development are revolutionizing the world of transfer finishing: the KURZ company has succeeded in reducing the backing thickness of transfer products and thus making a decisive contribution to sustainable decoration. Not only does less carrier material have to be used, there is also correspondingly less waste. And even this can be recycled in KURZ's in-house take-back system "RECOSYS®" from PET carrier material to high-quality injection-molded material. In addition, of course, more linear meters fit onto a roll, thus providing the processor with longer running times and significantly less set-up time. It also helps him to make his own production and processes even more efficient.
This is just one of the examples of how KURZ is constantly driving product innovations forward - in line with the responsible actions of a forward-looking company.
Christophe Dujardin, Global Business Development Manager Sustainability / Cold Transfer Leonhard KURZ Stiftung & Co. KG
Presenter information


15.30 - 16.00 p.m.

Interconnectivity as the basis for efficient processes deutsch

Markus Morawe shows how, due to a lack of interconnectivity potential, very personnel-intensive processes had to be established in the past, which consequences this has and how a change for the better can be achieved.
Markus Morawe, CEO of Tessitura GmbH, a company of the Steuber group
Presenter information


SLOT 2 – MARKETING AUTOMATION &
PROGRAMMATIC PRINTING

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10.00 – 10.30 a.m.

Marketing and Web-to-Print Systems - Integration to the System of Choice deutsch

There are numerous specialized software solutions in the field of marketing and communication, such as web-to-print, marketing automation, programmatic printing, digital marketing, web CMS or web stores. This trend of diversification continues as more and more areas of media production are digitized and media channels are added to be supported by automation.
As a result, isolated solutions have formed in many companies, making uniform user interfaces and automated processes difficult.
Integration methods such as best-of-breed, API-first, headless or microservices are intended to remedy this situation. The presentation will use practical cases to show which concepts exist and have proven themselves in practice.
Ira Melaschuk, Melaschuk-Medien
Presenter information


11.30 – 12.00 a.m.

How a leading print service provider integrates Programmatic Print into its portfolio deutsch

Setting up high-speed inkjet presses does not turn traditional print service providers into programmatic print providers. It is not enough to invest in the best hardware and software. Anyone embarking on the path of Programmatic Print must first and foremost invest in the "brainware".

This presentation will be given by two experts, each with 20 years of professional experience, who joined the Sattler Group last year. One brings CRM and direct marketing expertise, the other knows high-volume digital printing in all its facets. They both decided in favor of the Sattler Group because they were convinced by the path Sattler has taken from being a sheetfed and web offset printer to becoming a "print service provider for customer-centric marketing".

In this presentation, you will experience at first hand how such a fundamental transformation process is shaped in a media group with 500 employees. How the competencies of previous business units are bundled and orchestrated to meet growing customer challenges. In short, how to become a valued dialogue partner at eye level - with the decision-makers in the sales and marketing departments of the data-driven economy.
Christian Haneke, Innovation & Solutions Manager, Sattler Media Group
Dr. Michael Müller, Berater CRM & Dialogmarketing, Sattler Media Group
Presenter information Christian Haneke
Presenter information Dr. Michael Müller


12.00 - 13.00 p.m. - lunch break

13.00 - 13.30 p.m.

Marketing Automation: Wie Sie Print erfolgreich integrierendeutsch

Over the past decade, email marketing has merged with marketing automation. Its 4R model aims to send the right message to the right person at the right time via the right channel. Since 2020, more and more online marketers are realizing that Programmatic Print is also one of those channels that fulfill all the criteria of one-to-one communication - and even scores best in the decisive KPIs.

But how can the many Marketing Automation Systems (MAS) that now exist be integrated into an automated process at a digital print shop? Do print service providers (PSPs) have to go to the trouble of setting up the interfaces (API) for each MAS themselves? Or, due to the lack of their own hard coders, do they have no choice but to join the ranks of contract printers for the start-ups now emerging in the Programmatic Postal Mail (PPM) sector?

Uwe Bünning shows how print service providers can become more than just the nameless printer in the background in this field of tension: namely, a solution provider of one-to-one channels around the 4R model that is valued in the sales and marketing departments - in print and far beyond.
Uwe Bünning, Senior Solution Architect, Quadient CXM Germany GmbH
Presenter information


14.30 - 15.00 p.m.

Programmatic print in handout production deutsch

No one communicates faster than handout mailers. Week after week, thousands and thousands of versions of flyers and leaflets (circulars/leaflets) are produced in runs of millions. Thanks to well-rehearsed automatisms from PIM and DAM, everything is routine: from one-to-many (national/regional) to one-to-few (local). But what about one-to-one? The basic conditions for this have never been better: the customer profiles come from the BonusCards, the product data slumbers in the PIM/DAM, the digital printing is brilliant and affordable. The task now is to introduce marketers and graphics specialists to the additional dimension of personalization and to take away their fear of the new.
The presentation shows how this can be done. By relying on the familiar: the same tools, the same user interfaces, only as much new stuff as necessary. So that the entry into Programmatic Printing is as low-threshold as possible.
Peter Jozefiak, CEO, Comosoft Hamburg, Dallas and Valencia
Presenter information


15.30 - 16.00 p.m.

The future of fundraising deutsch

The founder of the largest diaconal organization was also the inventor of the donation letter. Intuitively, Friedrich von Bodelschwingh practiced what is now called "donor centered fundraising" as early as the 19th century. According to Wikipedia, this "presupposes that the wishes, motives and attitudes of the givers are taken into account and that communication is planned from here." What von Bodelschwingh still had in his memory and notebook, today fills data silos and data lakes in the mid-donor segment. What was still empathy and gut feeling for the old master, is now taken care of by predictive analytics and target group models. The whole thing is controlled by customer relationship management. Marketing automation systems are responsible for distribution. With these tools, fundraisers in the Anglo-Saxon area are already generating highly individualized addresses. In this presentation, you will learn what PPA is doing to pave the way for programmatic printing in traditional German-speaking fundraising.
Gerhard Märtterer, PPA
Presenter information


SLOT 3 – SUSTAINABLE MEDIA PRODUCTION

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10.00 – 10.30 a.m.

Strategic future viability of print
(Part 1, Myths and facts) deutsch

This first presentation, of a total of three, zooms in on myths that persist in relation to sustainable media production and not infrequently also inhibit sales of sustainable media products.

The experts Anne-Katrin Kohlmorgen (TwoSides Deutschland), Saskia Jakobs (Druckerei Langebartels & Jürgens GmbH) sowie Guido Rochus Schmidt und Jürgen Zietlow (Brancheninitiative UmDEX) debunk various myths on the basis of well-founded facts.

Topics

11.30 – 12.00 a.m.

Circular Economy & Cradle to Cradle:
Solution approaches for paper, print and mediadeutsch


The Cradle to Cradle Certified® Products Program is currently probably the most hotly debated standard in the paper and printing industry. It is intended to promote safe, circular and responsibly processed materials and products with a holistic approach and to take the big step from a linear to a circular economy.
We will highlight with the presentation participants the benefits but also challenges of Cradle to Cradle certification for the paper, print and media industry. How can certification create added value for customers? Is C2C a solution for compulsory compliance with the Supply Chain Act? And how should we deal with the criticism of C2C certification?
Nicole Brandl, Team leader for office papers and sustainability at Mondi Uncoated Fine Paper, pioneer in the paper industry with the entire brand range of uncoated fine papers from the Mondi Neusiedler mills and Mondi SCP Cradle to Cradle Certified® in the Bronze level.
Ralf Lokay - Eco-printing pioneer and managing director of Umweltdruckerei Lokay e.K., Germany's first print shop to offer C2C-certified print products since 2020
Albin Kälin - Founder and CEO of EPEA Switzerland GmbH, accredited assessor for the Cradle to Cradle Certified® certification.
Referenteninformation Nicole Brandl
Referenteninformation Ralf Lokay
Referenteninformation Albin Kälin


12.00 - 13.00 p.m. - lunch break
13.00 - 13.30 p.m.
14.30 - 15.00 p.m.
15.30 - 16.00 p.m.