Print or pixels?

  • Study on the Carbon Footprint of Print and Online Advertising

A recent, externally validated life-cycle analysis by the Öko-Institut Freiburg reveals surprising findings: Under realistic conditions, print advertising—especially brochures—can be significantly more climate-friendly than digital formats. Conducted in collaboration with the German Printing and Media Association and other European partners, this study is the first to provide a comprehensive comparison of the greenhouse gas potential of print and online advertising based on international ISO standards. In this presentation, learn which factors significantly influence the environmental footprint—and what potential lies in optimized print strategies.

  • Julia Rohmann
Environmental Protection and Occupational Safety Officer at the Federal Association of Printing and Media (BVDM)
Julia Rohmann, a graduate engineer in technical environmental protection, has served as the Environmental Protection and Occupational Safety Officer at the Federal Association of Printing and Media (BVDM), the umbrella organization for the German printing industry, since 2012. Previously, she worked as a research assistant at the Institute for Technical Environmental Protection at the Technical University of Berlin. Her key areas of responsibility at the BVDM include workplace environmental protection and occupational safety, as well as the climate initiative of the printing and media associations. In addition, she represents the association and thus the interests of the industry in national and international committees in the field of sustainability.

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