congress
The keynote speech and sessions offer inspiring content, future technologies, successful concepts, interaction, and exciting discussion panels for participants.
The trade fair opens at 9:00 a.m. – the conference program starts at 10:00 a.m. each day.
Since its first edition in 2019, the "DNA" of the PRINT DIGITAL CONVENTION has been characterized by an impressive conference program in the form of high-caliber specialist presentations. This year, there will be three parallel congress sessions (each with four presentations per day), which will be introduced by an overarching keynote speech.
PROGRAM
10:00–10:30 a.m.
keynote
The future needs resilience
- How we build bridges between people in companies and future technologies
- Markus Morawe
SESSION 1
Sustainable Print & Media
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Sustainability is the foundation of future business models. This is not just about environmental sustainability, but also economic and social sustainability.
Hosted by 
SESSION 2
Smart Campaigns & Programmatic Print
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Print has more to offer than just "ink on paper." The diverse values of print are significantly supported by individualization and hyper-personalization in digital printing.
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SESSION 3
Creative Packaging & Brand Design
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Creative and eye-catching packaging is an essential physical touchpoint for brands. All trades are staged according to the design specifications.
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11:00 a.m.–11:30 a.m.
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
11:30 a.m.–12:00 p.m.
BREAK
Time to visit the trade fair.
12:30 p.m.–1:00 p.m.
Print or pixels?
Julia Rohmann
A recent, externally validated life-cycle analysis by the Öko-Institut Freiburg reveals some surprising findings: Printed advertising—especially flyers—can, under realistic conditions
Personalization:
Lars Klein
Niklas Mallmann
Manuel Stefan
Anyone familiar with personalized products knows the impact they have. Every item feels unique. AI is now applying this principle to
A deodorant for eleven friends
Ulrike Quirmbach
Uwe Dierking
What seems simple at first glance is highly complex to implement: How does a global
1:00–2:00 p.m.
LUNCH BREAK
Time to visit the trade fair.
2:00–2:30 p.m.
Demand-driven production in industry
Manuela Galsterer
Kristine Ilse
Demand-driven production is fundamentally transforming traditional planning and procurement processes in marketing. Instead of long-term forecasts and large print runs, flexible, digital solutions are taking center stage
Programmatic Print in Action:
Ahmet Baydan
Christian Boy
Philipp Göller
The mail-order industry is on the verge of a paradigm shift: moving away from traditional personalization (“Mr. Smith”) toward genuine, data-driven one-to-one communication. Using the example of
"Scan me if you can!"
Claudia Friedrich
Thomas Vollmuth
Packaging is one of the most important—and at the same time most underrated—touchpoints for a brand. It is located right in the
2:00 p.m. to 5:00 p.m.
Northwest Printing and Media Association
ADVISORY BOARD MEETING
Participation by invitation only
2:30–3:30 p.m.
BREAK
Time to visit the trade fair.
3:30–4:00 p.m.
Fundraising on the Path to Programmatic Print
Jörg Piepenbrink
Gerhard Märtterer
Jörg Piepenbrink and Gerhard Märtterer have learned a lot from each other. One comes from the print production industry, the other from the software industry.
From the printing press to the feed:
Fabian Dudek
Tom Streefkerk
Packaging has long been more than just protection and information - it is a key touchpoint between the brand and the consumer and
4:00–5:00 p.m.
BREAK
Time to visit the trade show
5:00–6:00 p.m.
-PANEL-
The Role of Print and
Packaging in Brand Management
Hosted by
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As part of the PRINT DIGITAL CONVENTION in Düsseldorf, the Marketing Club Düsseldorf will host a panel of distinguished experts on June 16 at 5 p.m. to discuss the role of print and packaging in brand management.
How much impact does print have today? When does packaging become a true brand moment? And how can physical touchpoints along the customer journey be effectively extended into the digital realm?
The focus is on design, tactile quality, sustainability, and integration with digital touchpoints.
With Christian Rätsch (CEO of BBDO) as the keynote speaker, along with the Peter Schmidt Group - one of Europe’s most successful design agencies - Bayer AG with its hair care products, and Teekanne, the lineup is truly top-notch.
Starting at 6:00 p.m.
EVENING EVENT PDC NIGHT
PROGRAM
10:00–10:30 a.m.
Speed requires composure
- Personal skills as the basis for success
- Osman Tüccaroglu
10:30 a.m.–1:00 p.m.
Northwest Printing and Media Association
MEMBERS' MEETING
Participation for VDMNW members and invited guests.
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The VDMNW is a cooperation partner of PDC 2026. This commitment promotes professional dialogue between companies, exhibitors, and decision-makers, creating synergies that benefit member companies and the entire industry.
SESSION 1
e-commerce
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The relevance of e-commerce in combination with data-driven print communication speaks for itself.
Hosted by
&
SESSION 2
Smart Campaigns & Programmatic Print
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Print has more to offer than just "ink on paper." The diverse values of print are significantly supported by individualization and hyper-personalization in digital printing.
Hosted by
SESSION 3
Future Business Innovation & Print Impact
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As a physical touchpoint, print has a lot of value to offer. The numerous print technologies enable an immense range of effects that ultimately generate multisensory credibility.
In short: print in combination with digital media is high-tech and creates relevance.
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11:00 a.m.–11:30 a.m.
Digital Rockstar Micha Atug:
Michael Atug
Since its launch in 1995 as a brick-and-mortar retailer, it has transitioned from a traditional storefront to a successful online retailer
Individual – automated – effective! Programmatic print in B2B marketing
Sandra Mayer
Volker Basse
Sibel Sendil
What began as a pilot project is now an established part of marketing communications: programmatic print is now a standard practice in Würth’s promotional communications. Together with
PRINT – THE RELEVANT
Matthias Windolph
Thorsten Kinnen
Amid digital noise and growing uncertainty about what to choose, print is taking on a new role: as a medium that fosters trust, provides guidance, and captures genuine attention. In
11:30 a.m.–12:00 p.m.
BREAK
Time to visit the trade fair.
12:30 p.m.–1:00 p.m.
Print, shop, and back –
Markus Meyer
For over 50 years, eismann has been synonymous with eFood—and with the ability to constantly reinvent itself. The
More than just selling
Dr. Johannes Warther
Many sales organizations work diligently on an operational level—but strategically below their potential. This presentation shows how "a lot of activity" can be turned into real market impact.
1:00–2:00 p.m.
LUNCH BREAK
Time to visit the trade fair.
2:00–2:30 p.m.
Print Communication in the Age of AI and Digitalization
Andreas Riekötter
Amid the AI boom, digitalization, and growing media diversity, one key question arises: How can communication still manage to capture people’s attention?
Practical workshop: Experience transformative strength –
Markus Morawe
In his keynote speech, Markus Morawe shows why the future needs resilience—and in the workshop, you can experience it for yourself. This format is aimed at
2:30–3:30 p.m.
BREAK
Time to visit the trade fair.
3:30–4:00 p.m.
Design Meets Deep Dive:
Meike Jürgens
Gerhard Märtterer
Let's put the technology aside for a moment. Modern print communication is less about databases and more about the perfect
