Individual – automated – effective! Programmatic print in B2B marketing

  • From pilot project to standard process – personalized offer communication at Würth

What began as a pilot project is now an established part of marketing communications: programmatic print is now a standard practice in Würth’s promotional communications. In collaboration with DIALOGISTIKER, the digital printing partner, and Meyle+Müller, the process and media service provider, a seamless, automated process for personalized promotional communications was developed and successfully integrated into daily production operations.

The presentation demonstrates how technology, organization, and collaboration work together to make personalized and consistently data-driven print communication efficient and effective—and what insights and success factors emerge from implementing these elements in partnership.

  • Sandra Mayer
Marketing Manager, Offer Communication at Adolf Würth GmbH & Co. KG
Sandra Mayer is Senior Marketing Manager at Adolf Würth GmbH & Co. KG and has more than 20 years of experience in marketing and design. For over eight years, she has been responsible for product communication at Würth and has been driving the development of modern, data-based, and cross-channel communication processes—with the aim of strengthening customer proximity through relevant, individualized offers and aligning these in such a way that they create tangible added value. In doing so, she designs future-oriented communication approaches with a clear omnichannel perspective.
  • Volker Basse
Sales Director at Meyle+Müller GmbH+Co. KG
Volker Basse has been with Meyle+Müller since 1998 and has many years of experience in production control and sales. As an authorized signatory and production manager, he is responsible for the design and organization of sophisticated print and non-print media productions. He holds a degree in printing and media technology.
  • Sibel Sendil
Member of the Executive Board, DIALOGISTIKER GmbH
Sibel Sendil is a passionate DIALOGISTIKER with many years of experience in dialogue marketing, fulfillment, and print-on-demand. As a member of the management team at DIALOGISTIKER GmbH, she has been responsible for operational processes and production and fulfillment solutions since 2016, with a clear focus on efficiency, quality, and scalable customer communication. Her focus is on intelligently combining traditional print services with modern, data-driven dialogue solutions—for measurable, effective, and cross-channel communication.

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