PRINT – THE RELEVANT

  • Relevance is a matter of attitude.
Amid digital noise and growing uncertainty about what to choose, print is taking on a new role: as a medium that fosters trust, provides guidance, and captures genuine attention.
 
In the interplay between brand and print, this dialogue illustrates how print remains relevant today—as an experience, as a bridge to the digital world, and as an indispensable part of effective brand communication.  
 
An engaging discussion about what may be the most important insight of our time: Not everything that is visible is relevant. But relevance requires visibility—and visibility requires print.
  • Matthias Windolph
Managing Director, HOTSUSHI Founding Member of WE.LOVE.PRINT
Matthias Windolph is an entrepreneur, brand strategist, and managing director of HOTSUSHI.BRAND GmbH & Co. KG. He combines strategic brand management with creative thinking and a deep understanding of the customer journey—from the first encounter with the brand through relevant touchpoints to a consistent brand experience. Matthias Windolph develops and oversees his own brands, and as a brand owner, he constantly navigates the balancing act of selecting the right channels, formats, and communication strategies. As a co-founder of the industry initiative WE.LOVE.PRINT., Matthias Windolph actively advocates for the visibility, relevance, and further development of the print and media industry. In his presentations, he speaks about brands, communication, and the role of print in a changing media landscape—in a practical, contextualizing manner and with a clear, well-founded perspective.
  • Thorsten Kinnen
Business Development Manager, Commercial Printing, Konica Minolta Business Solutions Deutschland GmbH Founding Member of WE.LOVE.PRINT
Thorsten Kinnen is a co-founder of the WE.LOVE.PRINT initiative. He is a passionate advocate for print. He began his career in print with an apprenticeship as a screen printer, followed by a degree in printing engineering from BUGH Wuppertal. He worked at various well-known printing companies as a workflow and project manager before joining Konica Minolta Business Solutions Deutschland GmbH 11 years ago. For the past 6 years, he has served as Business Development Manager for Commercial Printing. Thorsten Kinnen consistently inspires audiences with his presentations, which highlight how important, exciting, and future-proof print is.

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