Packaging has long been more than just protection and information—it is a key touchpoint between the brand and the consumer and, at its best, can become content in its own right.

In this presentation, Fabian Dudek (Nucao) and Tom Streefkerk (colordruck Baiersbronn) will demonstrate how packaging design can be strategically used to attract attention and organically increase social media reach.

 Using concrete real-world examples from the collaboration between brand and production, the two explore the creative, technical, and strategic decisions that determine whether a product stays on the shelf—or gets shared in the feed. 

It’s not just about eye-catching design, but also about material selection, finishing touches, storytelling, and the integration of analog and digital brand communication.

The presentation offers insights into the perspectives of both sides: What does a brand need to become “shareable”? And how can a packaging manufacturer meet these requirements in an innovative and efficient way?

A practical deep dive for anyone looking to rethink packaging as part of their marketing strategy.