Programmatic Print in Action: 

  • How Eurotops hyper-personalizes its customer engagement across Europe

The mail-order industry is on the verge of a paradigm shift: moving away from traditional personalization (“Mr. Smith”) toward genuine, data-driven one-to-one communication.

Using Eurotops as an example, we’ll show how programmatic print is used to target customers based on their individual needs—in an automated, scalable, and globally deployable way. We’ll focus on concrete real-world examples, measurable results, and the key lessons we’ve learned along the way.

The role of AI and automation in hyper-personalized advertising will also be explored. In collaboration with Paraboost, we will demonstrate how companies can get started and scale successfully. 

  • Ahmet Baydan
Head of Marketing & E-Commerce, Eurotops Versand GmbH
Ahmet Baydan is Director of Marketing & Sales, focusing on data-driven growth, automation, and scalable business models in the mail-order sector. He combines marketing and technology to create integrated management models. His approach: driving growth in a measurable, efficient, and sustainable way. His focus is on the transformation toward data- and AI-driven systems across the entire customer journey. Using business intelligence and predictive analytics, he improves decision-making quality, reduces wasted reach, and increases relevance through consistently personalized communication.
  • Christian Boy
Head of Existing Customer & CRM Marketing, Eurotops Versand GmbH
Christian Boy leads offline and online marketing at Eurotops and is responsible for the strategic and operational transformation of personalized customer engagement across all relevant channels. His focus is on data-driven marketing, marketing automation, and the integration of traditional and digital channels into true omnichannel journeys. With many years of experience in marketing, he brings extensive expertise in direct marketing, brand communication, and customer experience. At Eurotops, he is driving the transformation toward AI-powered, personalized, and automated campaigns, with the goal of strengthening customer relationships in the long term and sustainably increasing customer lifetime value through intelligent data utilization.
  • Philipp Göller
Founder & CEO, Paraboost GmbH
Philipp Göller is the founder of Paraboost and an expert in AI-powered marketing automation and data-driven customer engagement. As an AI expert and data enthusiast, he helps companies personalize campaigns at scale and make data-driven marketing decisions. As a CLV optimizer and CRM reformer, he develops AI software that combines predictive analytics, machine learning, and automation to deliver relevant content throughout the customer journey—including programmatic print. In practice, as a campaign optimizer and A/B tester, he demonstrates how companies can achieve significant increases in conversion rates and marketing efficiency through AI.

to the program

In cooperation with:

In cooperation with: