Let’s put technology aside for a moment. Modern print communication is less about databases and more about finding the perfect match:relevance meets tactile appeal.For designers, this means moving away from simply “shifting pixels” and toward designing experiences. It’s a new kind of creativity—systemic design that works strategically and touches the heart. Because only when the senses are addressed in harmony does multisensory design unleash its full power. When the eye sees relevance and the hand feels quality, the message has not just an additive effect, but an exponential one.
Together, Meike Jürgens and Gerhard Märtterer are taking a deep dive into the “next level” of personalization. The Amsterdam-based designer and the driving force behind PPA demonstrate how to spark the target audience’s sense of play and joy of discovery—for example, through a“treasure hunt using a cell phone.”
The example of “Panoramic Programmatic Print” shows us how paper and smartphones can become an unbeatable team. This isn’t some lofty philosophy, but rather clear guidelines for the future foundation of creative work.
Join us on this journey—from tourism to e-commerce.
