Demand-driven production in industry

  • Sustainability doesn't start with the paper, but with the process

On-demand production is fundamentally transforming traditional planning and procurement processes in marketing. Instead of long-term forecasts and large print runs, the focus is shifting to flexible, digital solutions that enable production exactly when demand arises. In the context of modern print processes, this approach unlocks new potential for efficiency, transparency, and sustainability. The collaboration between mediaprint and Weidmüller clearly demonstrates how print-on-demand can be implemented as an integral part of a future-proof process landscape—from ordering to production and delivery.

  • Manuela Galsterer
Marketing Project Manager, Weidmüller Interface GmbH & Co. KG
Manuela Galsterer is a Marketing Project Manager at Weidmüller Interface GmbH & Co. KG and is responsible for the further development of the group-wide print-on-demand portal. In this role, she drives the needs-based, efficient, and quality-assured production of print media and designs digital processes for the ordering, production, and delivery of marketing materials. She has many years of experience in marketing as well as in the implementation of standardized yet flexible print and content processes, working closely with internal departments and international marketing teams.
  • Kristine Ilse
Head of Marketing & Sustainability, mediaprint solutions GmbH
Kristine Ilse is Head of Marketing & Sustainability at mediaprint solutions GmbH and is responsible for the strategic development of marketing and sustainability within the company. Since 2025, she has combined her marketing expertise with the establishment and management of ESG structures, including sustainability reporting and the preparation of the first sustainability report in accordance with the VSME standard. She has been part of the mediaprint Group for ten years and has more than 15 years of experience in marketing, communications, and organizational development. She holds a bachelor’s degree in communication studies and is a certified sustainability manager.

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