Print, shop, and back –

  • Why the right mix of channels truly engages customers

For over 50 years, eismann has been synonymous with eFood—and with the ability to constantly reinvent itself.

The presentation explains why the focus today is not on print versus digital, but on the intelligent integration of all channels. eismann did away with the catalog—and then deliberately brought it back. At the same time, digital touchpoints such as the online store, the app, and mobile communication are becoming increasingly important.

  • Markus Meyer
CDO, eismann Frozen Food Home Delivery Service, LLC
Markus is the Chief Digital Officer at eismann, which has been successfully selling premium food products directly to consumers for 50 years. Markus leverages his expertise in digital business and the e-food industry to continuously develop the e-commerce strategy and sales IT, as well as to drive the digital transformation of eismann’s business. Using data, technology, and creative solutions, Markus always keeps the best fit for customers and independent sales partners in mind.

to the program

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In cooperation with: