Personalization creates relevance. Finishing touches create impact.

  • Why digital printing alone is no longer enough.

In addition to the environmental aspect of sustainability, the lasting impact of print products also plays an immensely important role. And that impact is generated by creating added value.

 Step 1 is print finishing. Through visual effects, tactile elements, and unique finishes, print products capture users’ interest and curiosity. The result is an interactive experience that engages multiple senses.

Step 2 is personalization. By using a personalized tone and tailored information, a print product becomes relevant to the reader, immediately addressing the user’s specific needs.

The combination of digital print finishing and customization creates maximum relevance and, as a result, a lasting impact.

  • Manuel Stefan
CEO, Elanders Donauwörth GmbH
  • Matthias Miederer
Sales Manager, Scodix
Matthias Miederer is Sales Manager for Germany, Austria, and Switzerland (DACH) at Scodix and has been working in the field of print finishing and post-press processing for over ten years. His professional career has taken him from machine development through product management to sales. His time at KURZ/Steinemann and KAMA gave him extensive insight into analog and digital finishing processes as well as modern post-press solutions. Today, he helps print shops leverage the potential of digital finishing technologies to create new applications, achieve higher margins, and stand out more effectively in the market. He is passionate about combining technology, creativity, and cost-effectiveness to make print products even more impactful.

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