Value-Added Printing with New Depth of Meaning

  • Print builds a brand.

At its core, value-added printing means that a printed piece is not just a sheet of paper, but gains an added value that goes beyond mere information. The goal of value-added printing is to enable the recipient to use the printed product as a sort of “hub” for multichannel information across all media channels, thereby providing access to additional information. The result is a lasting impactthat systematic intensification of communication, expanded reach and increasing the relevance and impact of the information/advertising message and increased recall and thus increasing the desirability of the advertised product/service. Value-added printing involves adding features to print products to encourage the user to engage more deeply with the print product. These features can include multiple (or combined) approaches. Ultimately, it is about the conceptual presentation of the diverse possibilities.

  • Rüdiger Maaß
Managing Director, Fachverband Medienproduktion e.V. Co-founder of WE.LOVE.PRINT
He began his career in the communications industry with an apprenticeship as an advertising executive. After completing additional training as a “Certified Media Producer (FMP),” he discovered his passion for media production. Rüdiger Maaß has served as managing director of the Fachverband Medienproduktion e.V. since 1998. In addition to this role, he works successfully as a networker, expert speaker, and moderator for the communications industry. He has worked for many years as a trade journalist in the graphic arts industry. After several years as editor-in-chief of the printing trade journal Print&Produktion, he launched the communications platform “VALUE – The Magazine for Media Production and Corporate Communications” in April 2004 as publisher and editor-in-chief. He held this position until early 2007. Since February 2007, in addition to his role as managing director at FMP, he has been active as a corporate, marketing, and PR consultant. In January 2022, he founded the Programmatic Print Alliance, and since 2024, he has been active as a co-founder of WE.LOVE.PRINT.

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