Uwe Melichar is a designer and “Partner Europe” at the TOUCH agency in High Wycombe, near London. He served as managing partner of the branding agency FACTOR for 25 years and founded MELICHAR Bros. in 2020, which he led for over four years. Uwe Melichar has worked on projects for adidas, Nestlé, Bosch, C&A, Gardena, and Miele. Together with his British colleagues, he now develops packaging solutions for clients worldwide. He is a jury member for the Red Dot Award and the German Packaging Award, a member of the Type Directors Club in New York, and vice president of the European Brand & Packaging Design Association (epda).