Gerhard Märtterer, who holds a degree in industrial engineering, founded i-clue interactive in 1997 and initially developed websites for financial service providers. In 2003, i-clue launched the first cloud-based software for personalizing digitally printed advertising materials under its own brand, AlphaPicture. The company began its international expansion in 2005. In parallel with the advancements from toner-based digital printing to high-speed inkjet, Märtterer developed concepts, software, and pilot projects that ultimately culminated in what he termed “Programmatic Print.” Märtterer proved that hyper-personalization in printing works even on an industrial scale with print runs in the millions when, from 2013 to 2018, he helped establish a high-performance, high-speed digital printing facility in northern Germany for a large printing group and utilized it to capacity with Programmatic Print orders. Märtterer shares the deep expertise he has acquired over three decades on an international level through lectures, seminars, and trade journals. In 2022, he founded the Programmatic Print Alliance (PPA) together with the FMP. Since 2025, Märtterer has been publishing the fully personalized magazine PROGRAMMATICA in collaboration with the Amsterdam-based agency it-girls-graphics.