What is the PRINT DIGITAL CONVENTION (
)?
In short: Industry relevance meets reality – staging print in combination with digital media
PRINT DIGITAL CONVENTION is more than a traditional trade fair—it combines a trade fair, congress, workshops, trend presentations, and practical experiences in one place. Over two days, it demonstrates how print really works in conjunction with digital media. Always with the aim of being practical and directly applicable.
The convention aims to inform and educate. How does omnichannel publishing work? What innovative technologies and solutions are available for marketing implementation—for print and digital? In a wide variety of presentations and the accompanying exhibition, speakers and exhibitors will share their vision of the future of digital transformation in marketing.
Topics that really drive successful communication
The event covers the key success factors that are crucial for modern marketing and production processes:
- Cross-media communication (multichannel publishing and omnichannel communication)
- Individualization (hyper-individualization, programmatic print, and automation)
- personalized approach in dialogue marketing
- Sustainable media production
- Innovative printing and finishing technologies
- Automated communication processes (marketing automation)
- e-commerce
PRINT...
...is understood here as one of several communication channels that has found a new role in the communication mix and is being consistently developed in line with the requirements of print finishing, digital printing, Industry 4.0, digital transformation, and printed electronics.
DIGITAL...
...refers to all new strategies and software solutions for cross-media communication that a company demonstrably pursues—whether through the simplification of processes, the improvement of response and reach, the AI-supported evaluation of big data, or faster response times enabled by centralized and media-neutral data storage.
All of this takes place within the framework of our established and provenCONVENTION concept, which provides a unique platform for experts from the various sub-sectors to exchange ideas. At the event, we bring together the interests of supply and demand, facilitating direct exchange in a pleasant and inspiring atmosphere that not only enables networking, but actively promotes it.
How does this work?
PRINT DIGITAL CONVENTION is more than a "traditional" trade fair—it is an experience. It makes complex technical solutions tangible by demonstrating them in practical applications, not as individual solutions, but in everyday application scenarios with a view to those who use advertising materials and communication strategies.
PRINT DIGITAL CONVENTION is the central meeting place for all key decision-makers from industry, trade, and brand manufacturers. Industry leaders, marketing and media professionals, and technology and innovation drivers come together here in one central location to define the future together. It is a unique hot spot for companies to experience innovative and forward-looking developments and trends in digital marketing, technology, and business.
- Practical experience instead of showmanship: You can experience technologies, solutions, and specific use cases live: how print and digital interact, how print works and inspires, how automation works, and how sustainability approaches are implemented. These experiences are not just a pipe dream; they are demonstrated live and in color with numerous highlight projects.
- Knowledge you can use right away: Alongside the trade show, there's a conference and workshop program where experts and brand reps talk about specific trends, challenges, and best practices. So you get real industry insights instead of promotional PowerPoints.
- Networking on equal terms: The event brings together decision-makers from media production, marketing, agencies, publishers, creatives, designers, and technology. For participants, this means listening, finding common ground, and starting collaborations. If you want to expand your network or find new partners, this is the place to meet them all in one place.
- Visibility and market overview across all areas: Even if you are currently looking for offers, suppliers, or tools, you will gain clear insight. Decisions are not made "on a gut feeling," but rather based on experience, impressions, and on-site discussions.
- Visibility and market overview across all areas: Even if you are currently looking for offers, suppliers, or tools, you will gain clear insight. Decisions are not made "on a gut feeling," but rather based on experience, impressions, and on-site discussions.
- Compact time investment, high output: Two days of trade fair and congress in Düsseldorf – that's 48 hours of concentrated information, discussions, and inspiration. You save time compared to individual appointments with suppliers, webinars, or countless research projects.
- Good value for money: Admission prices are relatively moderate for trade events, and there are also membership benefits and reduced rates available through industry associations, educational institutions, and cooperation partners.
- Location & infrastructure: PDC takes place at the Düsseldorf Exhibition Center, which is easily accessible and offers excellent transport links for participants.
Conclusion – what you gain in concrete terms
Knowledge you can put into practice right away
The convention is the central location for exchange and networking, including with other decision-makers, for dialogue, further education, and inspiration. Experience digital trends and future business potential and meet all the important service providers and partners.
Business contacts that are truly relevant
Experience marketing implementation stories. Gain valuable strategic insights, information, and recommendations through the trade fair and conference program.
Inspiration for upcoming projects
Whether product or brand communication, omnichannel, technologies for print & digital, business or future – the range of topics is diverse and offers endless opportunities to discover trends and find inspiration.
Real answers to the challenges of
Print & Digital
Experience new innovative technologies, creative products, and outstanding achievements in media production.
