PRINT – THE RELEVANT
Amid digital noise and growing uncertainty about decision-making, print is taking on a new role: as a medium that fosters trust, provides guidance, and commands genuine attention. In the interplay between brand and print, this dialogue reveals how print creates relevance today - as an experience, as a bridge to the digital world, and as an indispensable part of effective brand communication. An engaging discussion about what may be […]
Design Meets Deep Dive:
Let’s put technology aside for a moment. Modern print communication is less about databases and more about finding the perfect match: relevance meets tactile appeal. For designers, this means moving away from simply “shifting pixels” and toward creating experiences. It’s a new kind of creativity - systemic design that works strategically and touches people emotionally. Because only when […]
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T2 S2 Lecture 2
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Individual – automated – effective! Programmatic print in B2B marketing
What began as a pilot project is now an established part of marketing communications: programmatic print in routine operations at Würth’s quotation communication. Together with DIALOGISTIKER as the digital printing partner and Meyle+Müller as the process and media service provider, an end-to-end, automated process for personalized quotation communication was developed and successfully integrated into daily production. The presentation demonstrates how technology, organization, and collaboration interlock to […]
T2 S1 Lecture 4
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Print Communication in the Age of AI and Digitalization
Amid the AI boom, digitalization, and growing media diversity, one key question arises: How can communication still capture people’s attention? This presentation explains why not every technological innovation is automatically effective and why it all comes down to the smart combination of channels. Different media are used depending on the need and situation - and this is precisely where […]
Print, shop, and back –
For over 50 years, eismann has been synonymous with eFood - and with the ability to constantly reinvent itself. This presentation explains why today’s focus isn’t on print or digital, but on the intelligent integration of all channels. eismann did away with the catalog - and then deliberately brought it back. At the same time, digital touchpoints such as the online store, app […]
Digital Rockstar Micha Atug:
Since launching as a brick-and-mortar retailer in 1995, he has played a leading role in shaping the transition from traditional retail to successful online commerce like few others in the industry. In this presentation, he offers insights into his 30-year journey, highlights key challenges such as digitalization and competition, and at the same time highlights the opportunities that […]
From the printing press to the feed:
Packaging has long been more than just protection and information - it is a key touchpoint between the brand and the consumer and, at its best, can become content in its own right. In this presentation, Fabian Dudek (Nucao) and Tom Streefkerk (colordruck Baiersbronn) will demonstrate how packaging design can be strategically used to capture attention and organically expand social media reach […]
