T1 S3 Lecture 3
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T1 S3 Lecture 2
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T1 S3 Lecture 1
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T1 S2 Lecture 4
Programmatic Print in Action:
The mail-order industry is on the verge of a paradigm shift: moving away from traditional personalization (“Mr. Smith”) toward genuine, data-driven one-to-one communication. Using Eurotops as an example, we’ll show how programmatic print is used to engage customers based on their individual needs - in an automated, scalable, and globally deployable way. The focus is on concrete real-world examples, measurable uplift, and the key lessons learned along the way. […]
T1 S2 Lecture 2
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When Data Gets Emotional
The need for tactile experiences serves as a counterpoint to a fleeting digital world - and this is precisely where CLIMOTI comes in. As the world’s first platform of its kind, CLIMOTI transforms historical weather data into aesthetic, high-quality art objects: personalized keepsakes that bring to life the exact meteorological moment of a special day - from a birth to a wedding to a company anniversary. In this […]
T1 S1 Lecture 4
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Demand-driven production in industry
On-demand production is fundamentally transforming traditional planning and procurement processes in marketing. Instead of long-term forecasts and large print runs, the focus is shifting to flexible, digital solutions that enable production exactly when demand arises. In the context of modern print processes, this approach opens up new opportunities for efficiency, transparency, and sustainability. The collaboration between mediaprint and Weidmüller clearly illustrates […]
Print or pixels?
A recent, externally validated life-cycle analysis by the Öko-Institut Freiburg reveals surprising findings: Under realistic conditions, print advertising - especially brochures - can be significantly more climate-friendly than digital formats. Conducted in collaboration with the German Printing and Media Association and other European partners, the study provides the first in-depth comparison of the greenhouse gas potential of print and online advertising based on international ISO standards. Learn more in […]
