"Scan me if you can!"
Packaging is one of the most important—and at the same time most underrated—touchpoints for a brand. It is held directly in the consumer’s hand, is in immediate contact with the product, and plays a role at the very moment that determines the purchase or user experience. Yet its communication potential often remains static, one-dimensional, and limited to a few square centimeters. This is precisely where the next stage in the evolution of packaging begins: […]
A deodorant for eleven friends
What seems simple at first glance is actually highly complex to execute: How does a standard product from a global brand become a relevant limited edition? This presentation offers a behind-the-scenes look at an extraordinary project. What are the brand’s requirements? What regulatory and production-related specifications must be taken into account? How does this result in a viable creative […]
Between Hype and Value Creation:
The presentation will be delivered in English. Artificial intelligence is changing the game—including in the design industry. But what aspects of it are truly relevant for brands, design, and marketing? From generative design processes to data-driven customer engagement, AI opens up entirely new possibilities across the entire value chain. At the same time, companies face the challenge of distinguishing between hype and genuine value […]
When Wind Turbines Write Letters
Wind turbines generate electricity. But to keep them running, they need much more than just technology: spare parts must be in the right place at the right time, stakeholders must be kept informed, processes must be organized, and communication must be handled reliably. This is precisely where the partnership between Prokon Regenerative Energien eG and Fulfillment Mail + Marketing comes in. The presentation offers practical insights into the collaboration between a […]
Programmatic Print in Action:
The mail-order industry is on the verge of a paradigm shift: moving away from traditional personalization (“Mr. Smith”) toward genuine, data-driven one-to-one communication. Using Eurotops as an example, we’ll show how programmatic print is used to engage customers based on their individual needs - in an automated, scalable, and globally deployable way. The focus is on concrete real-world examples, measurable uplift, and the key lessons learned along the way. […]
Personalization:
Anyone familiar with personalized products knows the impact they have. Every item feels unique. AI is now applying this principle to the entire shopping experience: from the first ad to checkout. What the printing industry has been doing for a long time is now finding its way into every step of e-commerce. Lyto founders Lars Klein and Niklas Mallmann share insights from the […]
When Data Gets Emotional
The need for tactile experiences serves as a counterpoint to a fleeting digital world - and this is precisely where CLIMOTI comes in. As the world’s first platform of its kind, CLIMOTI transforms historical weather data into aesthetic, high-quality art objects: personalized keepsakes that bring to life the exact meteorological moment of a special day - from a birth to a wedding to a company anniversary. In this […]
Personalization creates relevance. Finishing touches create impact.
In addition to the environmental aspect of sustainability, the impact of print products also plays an immensely important role. And impact is generated by creating added value. Step 1 is print finishing. Through visual effects, tactile elements, and unique finishes, print products capture users’ interest and curiosity. The result is interactive engagement and […]
Demand-driven production in industry
On-demand production is fundamentally transforming traditional planning and procurement processes in marketing. Instead of long-term forecasts and large print runs, the focus is shifting to flexible, digital solutions that enable production exactly when demand arises. In the context of modern print processes, this approach opens up new opportunities for efficiency, transparency, and sustainability. The collaboration between mediaprint and Weidmüller clearly illustrates […]
Print or pixels?
A recent, externally validated life-cycle analysis by the Öko-Institut Freiburg reveals surprising findings: Under realistic conditions, print advertising - especially brochures - can be significantly more climate-friendly than digital formats. Conducted in collaboration with the German Printing and Media Association and other European partners, the study provides the first in-depth comparison of the greenhouse gas potential of print and online advertising based on international ISO standards. Learn more in […]