congress
Since its first edition in 2019, the "DNA" of the PRINT DIGITAL CONVENTION has been characterized by an impressive conference program in the form of high-caliber specialist presentations. This year, there will be three parallel congress sessions ( each with four presentations per day), which will be introduced by an overarching keynote speech. The keynote and the sessions offer inspiring content, future technologies, successful concepts, interaction, and exciting discussion rounds for participants.
The trade fair opens at 9:00 a.m. – the conference program starts at 10:00 a.m. each day.
June 16, 2026
10:00 a.m. to 10:30 a.m. – KEYNOTE
11:00 a.m. to 4:00 p.m. – SESSION 01 – SUSTAINABLE PRINT & MEDIA
11:00 a.m. to 4:00 p.m. – SESSION 02 – SMART CAMPAIGNS & PROGRAMMATIC PRINT
11:00 a.m. to 4:00 p.m. – SESSION 03 – CREATIVE PACKAGING & BRAND DESIGN
June 17, 2026
10:00 a.m. to 10:30 a.m. – KEYNOTE
11:00 a.m. to 4:00 p.m. – SESSION 01 – E-COMMERCE
11:00 a.m. to 4:00 p.m. – SESSION 02 – SMART CAMPAIGNS & PROGRAMMATIC PRINT
11:00 a.m. to 4:00 p.m. – SESSION 03 – FUTURE BUSINESS INNOVATION & PRINT IMPACT
10:00–11:30 a.m.
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
12:30 p.m.–1:00 p.m.
Print or pixels?
Julia Rohmann
A recent, externally validated life-cycle analysis by the Öko-Institut Freiburg reveals some surprising findings: Printed advertising—especially flyers—can, under realistic conditions
Personalization:
Lars Klein
Niklas Mallmann
Manuel Stefan
Anyone familiar with personalized products knows the impact they have. Every item feels unique. AI is now applying this principle to
A deodorant for eleven friends
Ulrike Quirmbach
Uwe Dierking
What seems simple at first glance is highly complex to implement: How does a global
2:00–2:30 p.m.
Demand-driven production in industry
Manuela Galsterer
Kristine Ilse
Demand-driven production is fundamentally transforming traditional planning and procurement processes in marketing. Instead of long-term forecasts and large print runs, flexible, digital solutions are taking center stage
Programmatic Print in Action:
Ahmet Baydan
Christian Boy
Philipp Göller
The mail-order industry is on the verge of a paradigm shift: moving away from traditional personalization (“Mr. Smith”) toward genuine, data-driven one-to-one communication. Using the example of
"Scan me if you can!"
Claudia Friedrich
Thomas Vollmuth
Packaging is one of the most important—and at the same time most underrated—touchpoints for a brand. It is located right in the
3:30–4:00 p.m.
Personalization creates relevance. Finishing touches create impact.
Manuel Stefan
Matthias Miederer
In addition to the environmental aspect of sustainability, the lasting impact of print products also plays an immensely important role. And impact is
When Wind Turbines Write Letters
Kai Jacobsen
Tom Sass
Wind turbines generate electricity. But to keep them running, they need much more than just technology: spare parts must be in the right place at the right time,
From the printing press to the feed:
Fabian Dudek
Tom Streefkerk
Packaging has long been more than just protection and information - it is a key touchpoint between the brand and the consumer and
11:00 a.m.–11:30 a.m.
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
12:30 p.m.–1:00 p.m.
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
2:00–2:30 p.m.
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
3:30–4:00 p.m.
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
10:00–11:30 a.m.
Speed requires composure
Osman Tüccaroglu
In this keynote address, Osman Tüccaroglu, the father of Porsche Carrera Cup driver Gian Luca Tüccaroglu, takes the audience on a journey through an extraordinary motorsports story
Digital Rockstar Micha Atug:
Michael Atug
Since its launch in 1995 as a brick-and-mortar retailer, it has transitioned from a traditional storefront to a successful online retailer
Individual – automated – effective! Programmatic print in B2B marketing
Sandra Mayer
Volker Basse
Sibel Sendil
What began as a pilot project is now an established part of marketing communications: programmatic print is now a standard practice in Würth’s promotional communications. Together with
PRINT – THE RELEVANT
Matthias Windolph
Thorsten Kinnen
Amid digital noise and growing uncertainty about what to choose, print is taking on a new role: as a medium that fosters trust, provides guidance, and captures genuine attention. In
12:30 p.m.–1:00 p.m.
Print, shop, and back –
Markus Meyer
For over 50 years, eismann has been synonymous with eFood—and with the ability to constantly reinvent itself. The
Fundraising on the Path to Programmatic Print
Jörg Piepenbrink
Gerhard Märtterer
Doctors Without Borders (MSF) provides emergency medical aid in more than 70 countries. When it comes to direct marketing, MSF consistently relies on the
More than just selling
Dr. Johannes Warther
Many sales organizations work diligently on an operational level—but strategically below their potential. This presentation shows how "a lot of activity" can be turned into real market impact.
2:00–2:30 p.m.
Demand-driven production in industry
Manuela Galsterer
Kristine Ilse
Demand-driven production is fundamentally transforming traditional planning and procurement processes in marketing. Instead of long-term forecasts and large print runs, flexible, digital solutions are taking center stage
Programmatic Print in Action:
Ahmet Baydan
Christian Boy
Philipp Göller
The mail-order industry is on the verge of a paradigm shift: moving away from traditional personalization (“Mr. Smith”) toward genuine, data-driven one-to-one communication. Using the example of
"Scan me if you can!"
Claudia Friedrich
Thomas Vollmuth
Packaging is one of the most important—and at the same time most underrated—touchpoints for a brand. It is located right in the
3:30–4:00 p.m.
Personalization creates relevance. Finishing touches create impact.
Manuel Stefan
Matthias Miederer
In addition to the environmental aspect of sustainability, the lasting impact of print products also plays an immensely important role. And impact is
When Wind Turbines Write Letters
Kai Jacobsen
Tom Sass
Wind turbines generate electricity. But to keep them running, they need much more than just technology: spare parts must be in the right place at the right time,
From the printing press to the feed:
Fabian Dudek
Tom Streefkerk
Packaging has long been more than just protection and information - it is a key touchpoint between the brand and the consumer and
congress
Since its first edition in 2019, the "DNA" of the PRINT DIGITAL CONVENTION has been characterized by an impressive conference program in the form of high-caliber specialist presentations. This year, there will be three parallel congress sessions (each with four presentations per day), which will be introduced by an overarching keynote speech.
June 16 and 17
, 10:00 a.m. to 10:30 a.m.
keynote
SESSION 1
June 16 and 17, 2026
11:00 a.m. to 4:00 p.m.
Sustainable Print & Media
SESSION 2
June 16 and 17, 2026
11:00 a.m. to 4:00 p.m.
Smart Campaigns & Programmatic Print
Hosted by 
SESSION 3
June 16, 2026
11:00 a.m. to 4:00 p.m.
Creative Packaging & Brand Design
Hosted by
SESSION 3
June 17, 2026
11:00 a.m. to 4:00 p.m.
Future Business Innovation & Print Impact
The keynote speech and sessions offer inspiring content, future technologies, successful concepts, interaction, and exciting discussion panels for participants.
The trade fair opens at 9:00 a.m. – the conference program starts at 10:00 a.m. each day.
June 16
, 10:00 a.m. to 10:30 a.m.
keynote
11:00 a.m.–11:30 a.m.
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
11:30 a.m.–12:00 p.m.
BREAK
12:30 p.m.–1:00 p.m.
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
1:00–2:00 p.m.
LUNCH BREAK
2:00–2:30 p.m.
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels
2:30–3:30 p.m.
BREAK
3:30–4:00 p.m.
Between Hype and Value Creation:
Caroline Mörnås
Tim Gelzleichter
The presentation will be given in English. Artificial intelligence is changing the game—even in the design industry. But what exactly is
When Data Gets Emotional
Dirk von Manteuffel
Christopher C. Mickelthwate
The need for tactile experiences is the antithesis of a fleeting digital world—and this is exactly where CLIMOTI comes in. As
Sustainable print media – creating value
Lea Eggers
Simon Pietsch
Print and paper are not sustainable? Not at all! This presentation highlights the high relevance of print and paper, dispels